Perspective Paper content doesn’t need to be lengthy to be effective (i.e. don’t need long videos, 20-page white papers) just because it’s B-to-B and may involve a complex problem, technology or value proposition. It just needs to have well-articulated ideas that provoke dialogue.
Here’s some good examples of opportunity-oriented content made readily available on company websites, and via search. Two are from IT/business systems leaders. The third is from the human resource / training services industry, a sector where you’ll find a large quantity of high-quality content.
- Cisco, building on their aggressive “momentum brand,” has been acknowledged many times during the last decade for thought leadership based on articulating over-the-horizon concepts.
- Dialog (part of ProQuest) provides online-based information services to business, science, engineering, finance and the law industries…giving users the ability to precisely retrieve data from more than a billion and a half unique records. Dialog’s Libby Trudell (VP Market Development) says that the company plans to increase their information flow from contributed articles.
- From training specialist Vision Point, one of many Perspective Papers offered on a variety of topics.