More ideas to borrow for BtoB marketing:
No one can deny the success of Blendtec’s “Will it Blend?” viral-video marketing strategy. It’s both a BtoC (home blenders) and BtoB (commercial blenders) equation. It’s proof of the power of the demo, especially when you take it to an extreme…and have some fun with it. The no-to-low cost nature of this campaign is the biggest news.
There’s dozens of these goofy demonstrations on YouTube; their smiley CEO Tom Dickson blends iPhones, Transformer toys, even Bic lighters (their “don’t try this at home” disclaimer is serious). I don’t play golf, so this one (below) certainly doesn’t disturb me one bit.
How do you apply the demo video to less-visually-dramatic BtoB products and services? Take a close look at what time-lapse could do for you – whether it be actual video footage or graphics.