Thanksgiving is a time for gratitude, reflection … and family stories recanted over mincemeat pie.
Want a lesson in extremely compact story telling? You may have seen AT&T’s Rethink Possible TV spot.
If these guys can visually tell the life story of a fictitious future U.S. president right up through inauguration, along with the meeting and courtship of his parents, in 30 seconds, and still have time to include a leisurely look at the parent’s curious, flirtatious first glances … while demonstrating the cell phone technology that made the meeting possible …. then certainly we B2B PR content developers can deliver a case study in a one or two short paragraphs. Some of us do.
Happy turkey day to all my colleagues and friends. I’m going to try my hand and making a mincemeat pie from scratch – complete with rich, brandy-fortified hard sauce.