Some relevant research completed over the last 12 months reinforces the importance of branded content in B2B marketing. I recently attended a NorCal BMA conference up in Silicon Valley where Barry Trailer of CSO Insights summarized some of their research findings in their report, 2010 Key Trends in BtoB Lead Generation Optimization. Of all the marketing […]
Read more "Research Shows B2B Content is King"Early in my career in the years “B.I” (Before Internet), I began experiencing first-hand the marketing power of pumping out useful, insightful content to the marketplace. My colleagues and I proved that we could magnify the perception of a very small company as a leader, by demonstrating what they know. Our Detroit-area agency did the […]
Read more "Application Stories Fueled B2B Manufacturing-Tech Leadership"Some companies have a strange view of Media Relations, and the practitioners of the craft that they hire are always under the gun to get something out of almost nothing. What if a friend told you: “Yes, I’ve made a career out of asking my relatives for favors and money. I do it every month, […]
Read more "Media Relations is not Favor-Mongering"