Workin’ the changes, enjoying the ride

I’ve had the privilege of directing external and internal communications “in the trenches” during a number of major industry revolutions over the last several decades. From a communicator’s standpoint, what do they all have in common? The need to win over the hearts and minds of those people whose daily work is most impacted by the […]

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Communications during integration of hospitals and medical groups: Lessons Learned

Here’s what I’ve learned from directing internal communications to manager and all-employee levels during integration of their hospital or medical group organization into our large health care system. I’ve done two of each. Develop an over-arching communication plan incorporating all HR, IT and other work streams to ensure consistent messaging to impacted populations (theme, tone, […]

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Thanksgiving is Story-Telling Time

Thanksgiving is a time for gratitude, reflection … and family stories recanted over mincemeat pie. Want a lesson in extremely compact story telling?  You may have seen AT&T’s Rethink Possible TV spot. If these guys can visually tell the life story of a fictitious future U.S. president right up through inauguration, along with the meeting […]

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Sharing PR Expertise with Nonprofits on a Speed Date

PR ideas for the nonprofits during “Quality Time with PR Minds” ranged from maximizing the awareness-building effects of a 40th anniversary event to viral video strategies featuring personal benefit-success stories. Lots of practical thoughts about efficiency and reach, also.

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Taking a New Approach to Reaching the Real Buying Influences

Just when you think you fully understand the buying influences and the right messages, think again. One thing that I’ve learned during my career is to routinely take a second or third look, after you think you’ve got a market all figured out. BtoB buying influences can easily allude the marketer or PR pro who […]

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Application Stories Fueled B2B Manufacturing-Tech Leadership

Early in my career in the years “B.I” (Before Internet), I began experiencing first-hand the marketing power of pumping out useful, insightful content to the marketplace.  My colleagues and I proved that we could magnify the perception of a very small company as a leader, by demonstrating what they know. Our Detroit-area agency did the […]

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