Take a close look at what time-lapse could do for you – whether it be actual video footage or graphics.Read more "“Will It Blend” is the Ultimate Demo"
Business cliches and over-used phrases are discussed in the new edition of David Meerman Scott’s business bestseller The New Rules of Marketing an PR.Read more "Exposing Business Cliche Over-Exposure"
The value of storytelling goes back a long ways. Thousands of years. An unfolding story holds more interest than a mere stating of facts derived from it. In B-to-B marketing we are fond of saying that it allows a prospect to visualize himself or herself as a user of a given technology, imaging how the […]Read more "The Value of Business Storytelling"
The overuse of the word “solutions” in BtoB marketing and publicity, and the reliance upon it in headlines and text, has had its fair share of attention. I did some surveying on this several years ago and blogged about it. But here’s a new way to look at it. You never see a company begin […]Read more "Guess What, We Make Products."
Imagine calling up someone in your community about a school event you’re promoting, and beginning the conversation with “Hi, this is Dave Schmidt over on Bedford Drive, and I’m the best Dad in the neighborhood.” How predisposed would that person be to being persuaded by you to do anything? They would probably want to end […]Read more "Who Wants to Have a Conversation with a Braggart?"