The Value of Business Storytelling

The value of storytelling goes back a long ways.  Thousands of years.  An unfolding story holds more interest than a mere stating of facts derived from it.  In B-to-B marketing we are fond of saying that it allows a prospect to visualize himself or herself as a user of a given technology, imaging how the […]

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Who Wants to Have a Conversation with a Braggart?

Imagine calling up someone in your community about a school event you’re promoting, and beginning the conversation with “Hi, this is Dave Schmidt over on Bedford Drive, and I’m the best Dad in the neighborhood.”  How predisposed would that person be to being persuaded by you to do anything?   They would probably want to end […]

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