Thanksgiving is a time for gratitude, reflection … and family stories recanted over mincemeat pie. Want a lesson in extremely compact story telling? You may have seen AT&T’s Rethink Possible TV spot. If these guys can visually tell the life story of a fictitious future U.S. president right up through inauguration, along with the meeting […]Read more "Thanksgiving is Story-Telling Time"
PR ideas for the nonprofits during “Quality Time with PR Minds” ranged from maximizing the awareness-building effects of a 40th anniversary event to viral video strategies featuring personal benefit-success stories. Lots of practical thoughts about efficiency and reach, also.Read more "Sharing PR Expertise with Nonprofits on a Speed Date"
Some relevant research completed over the last 12 months reinforces the importance of branded content in B2B marketing. I recently attended a NorCal BMA conference up in Silicon Valley where Barry Trailer of CSO Insights summarized some of their research findings in their report, 2010 Key Trends in BtoB Lead Generation Optimization. Of all the marketing […]Read more "Research Shows B2B Content is King"
Take a close look at what time-lapse could do for you – whether it be actual video footage or graphics.Read more "“Will It Blend” is the Ultimate Demo"
Business cliches and over-used phrases are discussed in the new edition of David Meerman Scott’s business bestseller The New Rules of Marketing an PR.Read more "Exposing Business Cliche Over-Exposure"
Advertising, ye ‘old engine of capitalism, sure has been taking a pounding lately. Is it a victim of the “wild west” internet and the lovely chaos we’re all involved with? In the world of Web 2.0 marketing, value-add content (i.e. useful information) is king, and when everybody starts chatting, re-tweeting, and blogging about this valuable […]Read more "Can Advertising Add Value to the Brand?"
Letting your customers do the talking, endorsing you by describing their application of your product or service, is the best way to help prospects in your market to “visualize” themselves as a user of your technology, then start asking questions or participating in discussions on-line. The more complex the technology, and the more varied the […]Read more "Letting Customers Explain Your Technology to the Marketplace: Red Hat Does it Well"
Candid information about industry issues and opportunities, including previews of new or upcoming technology, gets your marketplace talking about your B-to-B company via social media channels.Read more "The Road from Immersion to Conversion"