I’ve had the privilege of directing external and internal communications “in the trenches” during a number of major industry revolutions over the last several decades. From a communicator’s standpoint, what do they all have in common? The need to win over the hearts and minds of those people whose daily work is most impacted by the […]Read more "Workin’ the changes, enjoying the ride"
About our Epic Implementation at Providence Health & Services: 27 hospitals (ranging from small rural hospitals to 700-plus-bed medical centers) and 350 clinics across five state are moving to a single-build Epic Electronic Health Record system (2012-2014). A seismic change to an organization or to its core operations is hard enough to accomplish, but from […]Read more "When the change initiative changes"
It’s true during process change (effecting staff) as well as organizational change that impacts management: it can be difficult for IT managers to fully embrace the communication part of the equation.Read more "IT Change Management Requires Good Communications"
The use of YouTube by B2B marketers is growing fast, and since an entertainment element is preferred by viewers, this is where serious companies with complex offerings should lighten up a bit and relate to the “people” side of things. Novell’s “Gimme” video for its WorkloadIQ (a suite of products for intelligent workload management) is […]Read more "Why Wouldn’t You Put Your B2B Video on YouTube?"
Thanksgiving is a time for gratitude, reflection … and family stories recanted over mincemeat pie. Want a lesson in extremely compact story telling? You may have seen AT&T’s Rethink Possible TV spot. If these guys can visually tell the life story of a fictitious future U.S. president right up through inauguration, along with the meeting […]Read more "Thanksgiving is Story-Telling Time"
By its nature, ERP (Enterprise Resource Planning) installations are complicated and broad in scope. Below, I rate the product home pages of three top ERP vendors, using my Core Score method (see point criteria at right). NetSuite (an ERP package combining CRM, ERP and web activity) is the winner, awarded all the points except for […]Read more "One ERP Vendor Product Page Scores High"
Stating two or more customer challenges that can be solved by a product/service, right on your home page, earns your website 3 points in my B2B Core Score rating.Read more "Describe Customer Challenges Right on your B2B Home Page"
My Core Score is not about the look or the navigation within your B2B website … it’s about the value propositions and specifics presented right on your home page.Read more "Give your B2B Home Page the Core Score"