Stating two or more customer challenges that can be solved by a product/service, right on your home page, earns your website 3 points in my B2B Core Score rating.Read more "Describe Customer Challenges Right on your B2B Home Page"
Authenticity is growing as a guideline on business websites, but it’s getting rarer on TV these days.
I recently went to a taping of Chelsea Lately, the rude, shallow but amusing gossip/talk show on the E network. I expected that an under-employed comedian would be warming up the small studio audience prior to the taping – what I didn’t expect was that it would be an obnoxious Laugh-Nazi.Read more "Have You Laughed at Chelsea Lately?"
Business cliches and over-used phrases are discussed in the new edition of David Meerman Scott’s business bestseller The New Rules of Marketing an PR.Read more "Exposing Business Cliche Over-Exposure"