Sharing PR Expertise with Nonprofits on a Speed Date

PR ideas for the nonprofits during “Quality Time with PR Minds” ranged from maximizing the awareness-building effects of a 40th anniversary event to viral video strategies featuring personal benefit-success stories. Lots of practical thoughts about efficiency and reach, also.

Read more "Sharing PR Expertise with Nonprofits on a Speed Date"

Taking a New Approach to Reaching the Real Buying Influences

Just when you think you fully understand the buying influences and the right messages, think again. One thing that I’ve learned during my career is to routinely take a second or third look, after you think you’ve got a market all figured out. BtoB buying influences can easily allude the marketer or PR pro who […]

Read more "Taking a New Approach to Reaching the Real Buying Influences"