When the change initiative changes

I directed communications during the largest single-build implementation of an Epic electronic health record system. We transformed 27 hospitals ranging from small rural facilities to 700-plus-bed medical centers, along with hundreds of clinics, across five states. It was a major upheaval that impacted 70,000 employees/physicians, and we knew it would be challenging – but we […]

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Workin’ the changes, enjoying the ride

I’ve had the privilege of directing external and internal communications “in the trenches” during a number of major industry revolutions over the last several decades. From a communicator’s standpoint, what do they all have in common? The need to win over the hearts and minds of those people whose daily work is most impacted by the […]

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Length Matters

Research shows that if most readers look at a page with 8 or 9 dense paragraphs of type, their willingness to read it at all goes down significantly, compared to a communication of 5 paragraphs. This is especially true when major change is swirling around your organization and people are time-stressed. If you let your CEO […]

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Communication tactics during integration of hospitals and medical groups: Lessons Learned, part II

This is the second installment of my mini-series on what I’ve learned from directing internal communications during integration of hospitals and medical group organizations.  My previous post focused on strategy  – this one tackles tactical components. As integration of employees begins, I create an initial communication with “What’s changing, what’s not.”  We ask managers to deliver it and discuss it […]

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Communications during integration of hospitals and medical groups: Lessons Learned

Here’s what I’ve learned from directing internal communications to manager and all-employee levels during integration of their hospital or medical group organization into our large health care system.  I’ve done two of each. Develop an over-arching communication plan incorporating all HR, IT and other work streams to ensure consistent messaging to impacted populations (theme, tone, […]

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My Top 10 List: Resistance to Organizational or Process Change

Two lists here. First, the top five for implementation of major technology change in a healthcare setting, for physicians and other clinicians. Fear of the unknown Dislike time commitment to get training, practice, become proficient Fear of looking incompetent amidst peers Concern about disruption to operations (patient care) Resistance to standardization (workflows, clinical content, order […]

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