When the change initiative changes

I directed communications during the largest single-build implementation of an Epic Electronic Health Record (EHR) system. We transformed 27 hospitals ranging from small rural facilities to 700-plus-bed medical centers, along with hundreds of clinics, across five states. It was a major upheaval that impacted 70,000 employees/physicians, and we knew it would be challenging – but […]

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Length Matters

Research shows that if most readers look at a page with 8 or 9 dense paragraphs of type, their willingness to read it at all goes down significantly, compared to a communication of 5 paragraphs. This is especially true when major change is swirling around your organization and people are time-stressed. If you let your CEO […]

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Communication tactics during integration of hospitals and medical groups: Lessons Learned, part II

This is the second installment of my mini-series on what I’ve learned from directing internal communications during integration of hospitals and medical group organizations. My previous post focused on strategy – this one tackles tactical components. As integration of employees begins, I create an initial communication with “What’s changing, what’s not.”  We ask managers to deliver it and discuss it with […]

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Communications during integration of hospitals and medical groups: Lessons Learned

Here’s what I’ve learned from directing internal communications to manager and all-employee levels during integration of their hospital or medical group organization into our large health care system. I’ve done two of each. Develop an over-arching communication plan incorporating all HR, IT and other work streams to ensure consistent messaging to impacted populations (theme, tone, […]

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