Just when you think you fully understand the buying influences and the right messages, think again. One thing that I’ve learned during my career is to routinely take a second or third look, after you think you’ve got a market all figured out. BtoB buying influences can easily allude the marketer or PR pro who […]Read more "Taking a New Approach to Reaching the Real Buying Influences"
Some companies have a strange view of Media Relations, and the practitioners of the craft that they hire are always under the gun to get something out of almost nothing. What if a friend told you: “Yes, I’ve made a career out of asking my relatives for favors and money. I do it every month, […]Read more "Media Relations is not Favor-Mongering"