I’ve had the privilege of directing external and internal communications “in the trenches” during a number of major industry revolutions over the last several decades. From a communicator’s standpoint, what do they all have in common? The need to win over the hearts and minds of those people whose daily work is most impacted by the […]Read more "Workin’ the changes, enjoying the ride"
Here’s what I’ve learned from directing internal communications to manager and all-employee levels during integration of their hospital or medical group organization into our large health care system. I’ve done two of each. Develop an over-arching communication plan incorporating all HR, IT and other work streams to ensure consistent messaging to impacted populations (theme, tone, […]Read more "Communications during integration of hospitals and medical groups: Lessons Learned"
Early in my career in the years “B.I” (Before Internet), I began experiencing first-hand the marketing power of pumping out useful, insightful content to the marketplace. My colleagues and I proved that we could magnify the perception of a very small company as a leader, by demonstrating what they know. Our Detroit-area agency did the […]Read more "Application Stories Fueled B2B Manufacturing-Tech Leadership"