About our Epic Implementation at Providence Health & Services: 27 hospitals (ranging from small rural hospitals to 700-plus-bed medical centers) and 350 clinics across five state are moving to a single-build Epic Electronic Health Record system (2012-2014). A seismic change to an organization or to its core operations is hard enough to accomplish, but from […]Read more "When the change initiative changes"
By its nature, ERP (Enterprise Resource Planning) installations are complicated and broad in scope. Below, I rate the product home pages of three top ERP vendors, using my Core Score method (see point criteria at right). NetSuite (an ERP package combining CRM, ERP and web activity) is the winner, awarded all the points except for […]Read more "One ERP Vendor Product Page Scores High"
My Core Score is not about the look or the navigation within your B2B website … it’s about the value propositions and specifics presented right on your home page.Read more "Give your B2B Home Page the Core Score"
Early in my career in the years “B.I” (Before Internet), I began experiencing first-hand the marketing power of pumping out useful, insightful content to the marketplace. My colleagues and I proved that we could magnify the perception of a very small company as a leader, by demonstrating what they know. Our Detroit-area agency did the […]Read more "Application Stories Fueled B2B Manufacturing-Tech Leadership"
Business cliches and over-used phrases are discussed in the new edition of David Meerman Scott’s business bestseller The New Rules of Marketing an PR.Read more "Exposing Business Cliche Over-Exposure"
I am now in the 4th stage of my career. This post begins a series on these stages, with some insights I have gained along the way. Stage I (below) was my “heavy-duty” period. The struggle of manufacturers during this deep recession to get support from banks for investments in new technology and capital improvements […]Read more "B2B Marketer’s Challenge: Cutting Through the Clutter to Persuade Top Management"
During the late 1980s and 90s, I spent a great deal of time writing case studies on behalf of manufacturing technology specialists, the companies that innovated new controls, automation and processes used to make durable goods. The work took me to plants throughout North America and parts of Europe. There were numerous obstacles. General Motors […]Read more "Let Engineers Tell their Stories"