Beginning with a shocking statement may be the best way to get a reader’s attention, but there’s yet another story ingredient that helps ensure high readership of an announcement or article. The statement above is called a “nut graph,” and it’s the nut graph for this blog post about nut graphs. Given all the competition […]Read more "Crack open a good nut graph"
Research shows that if most readers look at a page with 8 or 9 dense paragraphs of type, their willingness to read it at all goes down significantly, compared to a communication of 5 paragraphs. This is especially true when major change is swirling around your organization and people are time-stressed. If you let your CEO […]Read more "Length Matters"
Pay close attention to the tone and “voice” of key communications to managers and staff during integration of employees from an acquired organization. Besides being welcoming in tone If it’s authored by an executive leader from the new “parent” organization, it’s best to avoid use of “us” and “you” in the wording. It should all […]Read more "Messaging for Internal Communications During Integration"
This breezy little timepiece of mine hangs in my office. Love to work those yellows and oranges with a some red vinyl accent. The Kama Sutra Records label from the 60s was a gem. Beatles, Dave Clark Five, Lovin’ Spoonful, and Bubble Puppy.Read more "Colliding Vinyl Timepieces – 60s Upbeat"
When you change the way thousands of physicians will be working in your hospitals (i.e. implement a totally new Electronic Health Record), it’s no small task to win their hearts and minds. Nothing can substitute for face-to-face engagement: local physician champions talking to their colleagues at mixers, convenient and effective training followed by hands-on time, prior to […]Read more "Physician engagement during major change implementations"
My Core Score is not about the look or the navigation within your B2B website … it’s about the value propositions and specifics presented right on your home page.Read more "Give your B2B Home Page the Core Score"
Take a close look at what time-lapse could do for you – whether it be actual video footage or graphics.Read more "“Will It Blend” is the Ultimate Demo"