New Survey Shows that Use of Home-Grown Content Continues to Grow

A new survey confirms that B-to-B marketers are increasingly using home-grown content to build relationships with customers and prospects, while use of traditional media declines. Companies are writing their own stories (and their customer’s stories), and most importantly, the survey shows that the marketplace highly values the content and uses it as much as information […]

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Tech Sector Thought Leadership Enhanced by a 12-Year-Old Student

You know that you have succeeded in articulating a business opportunity or trend when a 12-year-old student “gets it,” participates in the Q&A, and offers ideas about an application. Especially if it’s highly technical. The venue? Jim Whitehurst, the plain-talking visionary CEO of enterprise Linux application leader Red Hat (Raleigh, NC), did a session on […]

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Lumen Legal: Content That Rocks the Issues, Year After Year

I have had the pleasure since 2005 of working with a successful entrepreneur, and leader of entrepreneurs, David Galbenski, CEO and founder of Lumen Legal.  Lumen’s on-going programs are all about content that gets to the heart of the dramatically-changing legal services industry, with no hesitation about stirring up debate.  When law firms charge corporations […]

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