Some additional thoughts related to David Meerman Scott’s book The New Rules of PR and Marketing. (Also see my last post). David opens the book by describing his frustration when going to the internet, in casual shopping mode wanting to learn about and compare car models, and finding only 0% financing come-ons and old-school advertising. […]Read more "Was the Saturn Car Company Authentic Enough?"
A new survey confirms that B-to-B marketers are increasingly using home-grown content to build relationships with customers and prospects, while use of traditional media declines. Companies are writing their own stories (and their customer’s stories), and most importantly, the survey shows that the marketplace highly values the content and uses it as much as information […]Read more "New Survey Shows that Use of Home-Grown Content Continues to Grow"
You know that you have succeeded in articulating a business opportunity or trend when a 12-year-old student “gets it,” participates in the Q&A, and offers ideas about an application. Especially if it’s highly technical. The venue? Jim Whitehurst, the plain-talking visionary CEO of enterprise Linux application leader Red Hat (Raleigh, NC), did a session on […]Read more "Tech Sector Thought Leadership Enhanced by a 12-Year-Old Student"
I have had the pleasure since 2005 of working with a successful entrepreneur, and leader of entrepreneurs, David Galbenski, CEO and founder of Lumen Legal. Lumen’s on-going programs are all about content that gets to the heart of the dramatically-changing legal services industry, with no hesitation about stirring up debate. When law firms charge corporations […]Read more "Lumen Legal: Content That Rocks the Issues, Year After Year"