Strategic Outreach Blog

Maintain a Reliable Channel for Updating Core Leaders (Managers and Above)

During the whirlwind of changes that impact employees during integration (after an acquisition), it’s important to establish and promote a primary channel/vehicle for regular updates to core leaders, i.e. managers and above. My colleagues and I found that a common complaint is that there are too many discrete memo-announcements on individual HR and IT subjects […]

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Messaging for Internal Communications During Integration

Pay close attention to the tone and “voice” of key communications to managers and staff during integration of employees from an acquired organization. Besides being welcoming in tone If it’s authored by an executive leader from the new “parent” organization, it’s best to avoid use of “us” and “you” in the wording. It should all […]

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When the change initiative changes

About our Epic Implementation at Providence Health & Services: 27 hospitals (ranging from small rural hospitals to 700-plus-bed medical centers) and 350 clinics across five state are moving to a single-build Epic Electronic Health Record system (2012-2014). A seismic change to an organization or to its core operations is hard enough to accomplish, but from […]

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Physician engagement during major change implementations

When you change the way thousands of physicians will be working in your hospitals (i.e. implement a totally new Electronic Health Record), it’s no small task to win their hearts and minds. Nothing can substitute for face-to-face engagement: local physician champions talking to their colleagues at mixers, convenient and effective training followed by hands-on time, prior to […]

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Print Media is Alive and Thriving

In an environment where oceans of websites claw for audiences and compete with traditional media, the Association of Magazine Media has rolled out a major campaign to remind everyone how vital print is. I love this headline on a recent 2-page spread ad: “Will the Internet kill magazines?  Did instant coffee kill coffee?” They certainly […]

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